FEATURED / LOGO / BRANDING / JAMES FULLER LOGO DESIGN

This is work in progress. I liked it so much, I had to post it even though I still have a ways to go. James Fuller is a coffee/tea machine sales and supply company. Basically if has anything to do with tea or coffee, these are the guys to call. James Fuller is Tag Dertinger’s (company founder) grandfather. James was a real rags to riches story. Tag wanted the logo to be strong and some what of a throw back just like his grandfather was. We ended up choosing a font that was “traditionally American”.

My favorite part is the “u” which we made into a coffee/tea cup. I look forward to finishing this logo up and designing the rest of the branding pieces. Once I do, I will update this post.